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Activated Logic to invest up to $250,000 in Botanica™ 27th April 2009
MELBOURNE, AUSTRALIA. Activated Logic has today signed a Letter of Intent (LOI) to provide Botanica™ with corner-stone funding of up to $250,000 and corporate communication services for a minimum duration of 24months commencing on the 30th of May 2009.
Activated Logic first provided leading exotic gift plant creator Botanica™ with strategic investment advice, scientific R&D advice and technical commercialisation advice in October 2006 when Botanica™ was still an emerging company. Since 2006 Activated Logic has assisted Botanica™ secure key intellectual property, develop go to market strategies, sign national distribution agreements and form major marketing alliances to further establish the Botanica™ brand.
Following the achievement of all phase-1 commercialisation milestones, on the 26th of February 2009 Activated Logic exercised a performance option, entitling Activated Logic to 9.9% equity in Botanica™. Activated Logic has agreed to provide corner-stone funding of up to $250,000^ following satisfactory progress in achieving Phase-2 of the commercialisation plan.
Botanica™ is in the process of securing key PBR (Plant Breeders Rights) for three exotic plant varieties for which Botanica™ is in the process of securing trademark rights to be able to market the varieties under an exclusive premium brand.
^ Investment of $250,000 is based on a staged investment dependent on satisfactory progress based on various milestones, performance hurdles and future earnings royalty yet to be negotiated.
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